Advertising agency services

ConvertMate's advertising agency services manage your paid advertising across platforms with smart automation that continuously optimizes bids, tests creatives, discovers profitable audiences, and maximizes your return on ad spend.

What we deliver

Our advertising services cover complete paid media management:

Advertising strategy and setup

• Platform selection and account structure
• Campaign strategy and budget allocation
• Audience research and targeting strategy
• Competitive analysis and benchmarking
• Conversion tracking and attribution setup
• Performance forecasting and goal setting

Campaign creation and management

• Campaign structure and organization
• Ad group development and keyword research
• Ad creative development and testing
• Landing page design and optimization
• Budget pacing and allocation
• Quality score optimization

Continuous optimization

• Real-time bid management
• Ad creative testing and rotation
• Audience testing and refinement
• Negative keyword management
• Budget reallocation based on performance
• Quality score and relevance improvements

Advanced tactics

• Retargeting and remarketing campaigns
• Lookalike audience development
• Dynamic product ads and catalog setup
• Sequential messaging campaigns
• Cross-channel attribution
• Predictive audience modeling

Reporting and insights

• Performance dashboards and KPI tracking
• ROAS and conversion analysis
• Competitive intelligence monitoring
• Attribution and incrementality testing
• Strategic recommendations
• Monthly consulting and planning

Self-service Google Ads analysis

Before engaging advertising agency services, ConvertMate offers comprehensive Google Ads analysis tools that let you understand your campaign performance:

• Campaign performance across all campaign types
• Keyword optimization and search term insights
• Audience demographics and device behavior
• Quality score analysis and improvement recommendations
• Competitive auction insights and impression share
• Shopping campaign product performance
• Geographic and time-based analysis

These self-service tools are included with Starter plan and above, providing data-driven insights to optimize your campaigns independently.

Learn about Google Ads analysis

If you need hands-on management rather than insights, our advertising agency services provide complete campaign management across platforms.

Expected results

Teams using ConvertMate's advertising services typically see 120% ROAS improvements on average. Results vary based on your industry, ad spend level, and account maturity.

Typical improvement timeline:

• Week 1-2: Account audit and strategy development
• Month 1: Campaign setup and launch (baseline establishment)
• Month 2-3: Optimization and testing (30-60% ROAS improvement)
• Month 4-6: Advanced tactics and scaling (80-120% ROAS improvement)
• Month 6+: Sustained optimization and expansion

Results improve over time as we accumulate conversion data, identify winning audiences and creatives, and optimize based on performance patterns.

Who advertising services are for

Advertising services work well for teams who:

Spend on ads but struggle with ROAS

You're running paid advertising but not seeing acceptable returns. Professional management can significantly improve efficiency.

Lack advertising expertise

Your team understands your product but doesn't have specialized knowledge in platform algorithms, bidding strategies, or advanced tactics.

Want to scale profitably

You're getting good results at current spend levels but can't scale without sacrificing ROAS. We help you find profitable expansion opportunities.

Need consistent management

Advertising requires daily attention to maintain performance. Your team can't dedicate sufficient time to continuous optimization.

Face complex challenges

You're dealing with attribution complexity, multi-platform coordination, or sophisticated targeting that requires expert execution.

How we approach advertising

Our methodology combines strategic planning with tactical optimization:

Account audit and strategy (Week 1-2)

• Complete account analysis and health check
• Wasted spend identification and quick wins
• Competitive benchmark analysis
• Audience and keyword research
• Campaign strategy and structure planning
• Tracking validation and enhancement

Campaign restructure and launch (Week 3-4)

• Account reorganization if needed
• New campaign creation and setup
• Ad creative development and testing framework
• Conversion tracking validation
• Initial launch and monitoring
• Quick optimization wins

Systematic testing and optimization (Month 2-3)

• Ongoing bid optimization
• Ad creative testing and rotation
• Audience expansion and testing
• Landing page improvements
• Budget reallocation to winners
• Weekly performance analysis

Scaling and advanced tactics (Month 4+)

• Profitable scaling strategies
• Advanced audience strategies
• Cross-channel coordination
• Attribution modeling
• Predictive optimization
• Strategic consulting and planning

Advertising services vs platform

Use the platform when you want to:

• Manage advertising with AI assistance
• Maintain full control over campaigns
• Build internal advertising knowledge
• Handle optimization on your schedule
• Work within predictable platform costs

Use agency services when you want to:

• Have advertising experts manage campaigns daily
• Access advanced platform features and tactics
• Maximize ROAS through professional optimization
• Scale spend profitably without increasing overhead
• Focus your team on other priorities

Many teams use both—running specific campaigns through the platform while engaging agency services for complex accounts or strategic initiatives.

What's included in typical engagements

Advertising engagements are customized to your needs and budget, but typical packages include:

Starter package (3 months minimum, $5K-$20K monthly ad spend)

• 1-2 platform management (Google Ads or Meta Ads)
• Campaign setup and optimization
• Monthly creative refresh
• Weekly performance monitoring
• Monthly reporting and consulting

Growth package (6 months recommended, $20K-$100K monthly ad spend)

• Multi-platform management (Google, Meta, LinkedIn, etc.)
• Advanced testing and optimization
• Bi-weekly creative development
• Daily performance monitoring and optimization
• Bi-weekly strategic consulting
• Advanced reporting and insights

Enterprise package (12 months, $100K+ monthly ad spend)

• Unlimited platform management
• Dedicated advertising strategist
• Custom creative production
• Real-time optimization and monitoring
• Weekly strategic consulting
• Executive reporting and forecasting
• Attribution modeling and testing

Pricing approach

Advertising services use custom pricing based on your ad spend, platform complexity, and management scope. Most agencies charge a percentage of ad spend or a fixed management fee.

During the free consultation, we'll review your advertising situation and provide a detailed proposal.

Pricing factors include:

• Monthly ad spend across platforms
• Number of platforms managed
• Campaign complexity and account size
• Creative production needs
• Reporting and consulting requirements

There are no setup fees. Engagements remain flexible—you can adjust scope or pause services as needs change.

Book a free consultation

Platforms we manage

We manage advertising across all major platforms:

Google Ads

• Search campaigns
• Shopping campaigns
• Display campaigns
• Video (YouTube) campaigns
• Performance Max campaigns
• Discovery campaigns

Meta (Facebook/Instagram)

• Feed and story ads
• Reels advertising
• Carousel and collection ads
• Lead generation campaigns
• Catalog sales campaigns
• Messenger advertising

LinkedIn Ads

• Sponsored content
• Message ads
• Dynamic ads
• Lead generation forms
• Account-based targeting
• Audience network

Microsoft Advertising (Bing)

• Search campaigns
• Shopping campaigns
• Audience network
• LinkedIn profile targeting

Other platforms

• Twitter/X advertising
• TikTok advertising
• Pinterest advertising
• Snapchat advertising
• Amazon advertising
• Reddit advertising

Industries we serve

We work with teams across all industries:

E-commerce

Shopping campaigns, product catalog ads, retargeting, seasonal campaigns, dynamic ads, cross-selling campaigns.

SaaS and software

Search campaigns, retargeting, free trial campaigns, competitor conquest, demo request campaigns, expansion advertising.

B2B services

LinkedIn advertising, search campaigns, account-based advertising, white paper campaigns, lead generation, nurture advertising.

Local businesses

Local service ads, geo-targeted campaigns, call campaigns, location extensions, review generation, competitor conquest.

Lead generation

Lead form campaigns, multi-step funnels, lead magnet advertising, qualification campaigns, CPA optimization.

Common advertising challenges we solve

High cost per acquisition

Your CPA is too high to achieve acceptable ROAS. Often caused by poor targeting, weak creatives, or conversion tracking issues.

Declining ROAS over time

Campaigns start strong but performance degrades as audiences saturate or competition increases. Requires systematic refresh and expansion.

Can't scale profitably

Increasing budget leads to declining ROAS because you've exhausted best audiences. Needs sophisticated expansion strategies.

Wasted ad spend

Money spent on irrelevant clicks, wrong audiences, or poor-performing creatives. Requires detailed analysis and systematic optimization.

Attribution complexity

Multi-touch customer journeys make it difficult to understand which advertising drives conversions. Needs advanced attribution modeling.

Campaign types and tactics

Search advertising

Keyword targeting, ad copy optimization, bid strategies, quality score improvements, conversion rate optimization.

Shopping and catalog

Product feed optimization, bid management, product group structuring, seasonal strategies, competitor pricing intelligence.

Display and video

Audience targeting, creative testing, placement optimization, viewability improvements, brand awareness campaigns.

Retargeting and remarketing

Behavioral segmentation, sequential messaging, cart abandonment, cross-sell campaigns, engagement campaigns.

Social advertising

Audience lookalikes, interest targeting, engagement campaigns, lead generation, catalog sales, story advertising.

Getting started

To explore advertising services:

1. Book a free consultation to discuss your advertising needs
2. We'll audit your current campaigns and identify opportunities
3. Receive a custom proposal with strategy, scope, and pricing
4. Review and approve the proposal
5. We begin with account optimization and new campaign development

The consultation helps you understand what's possible for your ad spend level and whether professional management makes sense at this stage.

Book your free consultation

Frequently asked questions

What's the minimum ad spend you'll manage?

We typically work with teams spending $5,000+ monthly on advertising. Lower spends often don't generate sufficient conversion data for effective optimization, though exceptions exist based on business model and goals.

Do you guarantee ROAS improvements?

No ethical advertising agency guarantees specific ROAS because performance depends on product, market, competition, and numerous factors outside agency control. We can show typical client results but can't guarantee your specific improvement.

How long before we see improvements?

Most accounts show measurable improvements within 4-8 weeks. Major restructuring might see a brief performance dip before improvements appear. Timeline depends on account health and required changes.

Can we pause services if budget gets tight?

Yes. We understand business priorities change. You can pause services or reduce scope as needed. We recommend maintaining consistency for best results, but we'll work with your constraints.

Do you require long-term contracts?

No. While we recommend 3-6 month minimum commitments for proper testing and optimization, we don't lock you into long contracts. Engagements remain flexible based on results and your needs.

Combining advertising services with the platform

Get the most value by using both agency services and the software platform:

Use the platform for:

• Landing page optimization
• Conversion rate improvements
• Product and content optimization
• Performance monitoring and analytics
• Workflow automation

Use agency services for:

• Daily campaign management
• Bid optimization and budget allocation
• Creative testing and development
• Audience expansion and testing
• Strategic planning and consulting

This approach combines expert advertising management with AI-powered landing page and conversion optimization for maximum ROAS.

Learn about the software platform

Ready to maximize advertising ROAS

Book a free consultation to discuss your advertising goals and learn how ConvertMate's advertising services can help you achieve 120% ROAS improvements.

Book your free consultation