CRO agency services

ConvertMate's CRO (Conversion Rate Optimization) agency services help you extract more revenue from existing traffic through systematic testing, user behavior analysis, and data-driven improvements. We focus on increasing conversions without requiring more visitors.

What we deliver

Our CRO services use a systematic approach to identify and fix conversion barriers:

Conversion audit and analysis

• Complete funnel analysis and drop-off identification
• User behavior analysis with heatmaps and session recordings
• Conversion data review and benchmark comparison
• Mobile vs desktop experience evaluation
• Customer journey mapping
• Friction point identification

Hypothesis development

• Data-driven hypothesis generation based on user behavior
• Prioritization framework (impact vs effort)
• Test roadmap creation
• Success metrics definition
• Experiment documentation

A/B testing and experimentation

• Test design and variant creation
• Statistical rigor and sample size calculation
• Test implementation and quality assurance
• Results analysis and interpretation
• Learning documentation and pattern identification

Implementation and optimization

• Winning variant implementation
• Progressive enhancement strategy
• Cross-device and cross-browser testing
• Performance monitoring
• Continuous improvement cycles

Expected results

Teams using ConvertMate's CRO services typically see 89% conversion increases on average. Results vary based on your starting conversion rate, traffic volume, and optimization opportunities.

Typical improvement timeline:

• Month 1: Foundation and first tests (5-15% improvement)
• Month 2-3: Systematic testing program (15-35% cumulative improvement)
• Month 4-6: Compound improvements (35-89% cumulative improvement)
• Month 6+: Sustained optimization and incremental gains

Results compound over time as we fix multiple conversion barriers and apply learnings across your site.

Who CRO services are for

CRO services work well for teams who:

Have sufficient traffic

You're driving 5,000+ monthly visitors to key pages and need to convert more of that traffic into customers or leads.

Face conversion challenges

Your traffic is growing but revenue isn't keeping pace, indicating conversion rate problems holding back growth.

Lack testing expertise

Your team wants to run experiments but lacks experience with proper test design, statistical analysis, or interpretation.

Need systematic optimization

You've made ad-hoc improvements but want a structured program that consistently identifies and fixes conversion barriers.

Want revenue growth without more traffic

Increasing traffic costs money. Improving conversion generates more revenue from existing traffic at lower acquisition costs.

How we approach CRO

Our methodology combines qualitative insights with quantitative testing:

Discovery and baseline (Week 1-2)

• Analytics audit and conversion funnel mapping
• Heatmap and session recording analysis
• User survey and feedback collection
• Technical audit (page speed, mobile experience, errors)
• Competitive benchmark analysis
• CRO strategy document with prioritized opportunities

Quick wins and foundation (Week 3-4)

• Immediate high-confidence improvements
• Testing infrastructure setup
• Analytics and tracking validation
• First A/B test launch
• Team onboarding and process documentation

Systematic testing program (Month 2-3)

• Multiple concurrent tests across the funnel
• Regular test analysis and implementation
• Learning documentation and pattern identification
• Monthly progress reports
• Strategy refinement based on results

Optimization and scaling (Month 4+)

• Advanced testing (multivariate, personalization)
• Segment-specific optimizations
• Progressive enhancement and refinement
• Cross-site application of learnings
• Continuous experimentation and improvement

CRO services vs platform

Use the platform when you want to:

• Run content optimization with AI assistance
• Handle routine page improvements yourself
• Build internal optimization knowledge
• Control implementation timing and approach
• Work within predictable monthly costs

Use agency services when you want to:

• Have CRO experts design and run experiments
• Access advanced testing and analysis tools
• Get strategic guidance on prioritization
• Avoid common testing mistakes that waste time
• Focus your team on other priorities

Many teams use both—running content optimization through the platform while engaging agency services for systematic testing programs and conversion strategy.

What's included in typical engagements

CRO engagements are customized to your needs, but typical packages include:

Foundation package (3 months minimum)

• Conversion audit and opportunity identification
• Testing infrastructure setup
• 2-3 A/B tests per month
• Monthly analysis and reporting
• Quick wins and high-confidence improvements

Growth package (6 months recommended)

• Everything in Foundation
• 4-6 A/B tests per month
• Advanced testing (multivariate, personalization)
• User research and qualitative analysis
• Cross-funnel optimization
• Quarterly strategic reviews

Enterprise package (12 months)

• Everything in Growth
• Dedicated CRO strategist
• Unlimited testing capacity
• Advanced segmentation and personalization
• Multi-brand or multi-site optimization
• Executive reporting and consulting

Pricing approach

CRO services use custom pricing based on your traffic volume, funnel complexity, testing frequency, and goals. During the free consultation, we'll review your situation and provide a detailed proposal.

Pricing factors include:

• Monthly traffic and conversion volume
• Number of funnels and pages to optimize
• Testing frequency and complexity
• Existing tools and infrastructure
• Engagement length and commitment level

There are no setup fees. Engagements remain flexible—you can adjust scope or pause services as needs change.

Book a free consultation

Industries we serve

We work with teams across all industries:

E-commerce

Product pages, checkout flow, cart abandonment, upsells, category pages, homepage optimization.

SaaS and software

Free trial signup, onboarding flow, upgrade prompts, feature adoption, pricing page optimization.

B2B services

Lead capture forms, demo requests, pricing quotes, case study pages, contact flows.

Content and media

Email signup, paywall optimization, engagement features, subscription flows, ad placement.

Lead generation

Form optimization, landing pages, multi-step funnels, lead qualification, thank you pages.

Common conversion problems we solve

High cart or checkout abandonment

Users add products or reach checkout but fail to complete purchase. Often caused by unclear pricing, complicated checkout, unexpected costs, or trust issues.

Low add-to-cart rates

Product pages get traffic but fail to convert browsers into buyers. Typically caused by weak product content, unclear value proposition, or poor mobile experience.

Form abandonment

Users start filling forms but abandon before submission. Usually caused by too many fields, unclear requirements, technical issues, or perceived risk.

Poor mobile conversion

Desktop converts well but mobile lags significantly. Often caused by poor mobile experience, slow page speed, difficult navigation, or form usability issues.

Traffic converts but doesn't generate revenue

Users complete initial conversion (signup, download) but fail to become paying customers. Indicates onboarding, value communication, or pricing problems.

Testing methodology and rigor

We follow statistical best practices to ensure valid results:

Proper test design

• Clear hypothesis with predicted outcome
• Single variable changes (A/B tests)
• Controlled multivariate tests when appropriate
• Pre-defined success metrics
• Minimum detectable effect calculation

Statistical rigor

• 95% statistical significance minimum
• Adequate sample size calculation
• Test duration based on business cycles
• Accounting for novelty effects
• Sequential testing where appropriate

Quality assurance

• Cross-browser and cross-device testing
• Analytics validation
• Visual QA on all variants
• Edge case testing
• Performance impact assessment

Learning documentation

• Test results and insights recorded
• Pattern identification across tests
• Learnings shared across funnels
• Failed test analysis (why it didn't work)
• Recommendation for future tests

Getting started

To explore CRO services:

1. Book a free consultation to discuss your conversion challenges
2. We'll analyze your funnels and traffic patterns
3. Receive a custom proposal with strategy, scope, and pricing
4. Review and approve the proposal
5. We begin with conversion audit and first tests

The consultation helps you understand your conversion opportunities and whether CRO services make sense for your current traffic levels.

Book your free consultation

Frequently asked questions

How much traffic do we need for CRO?

Minimum 5,000 monthly visitors to key pages you want to optimize. Lower traffic means tests take too long to reach statistical significance. If you have less traffic, focus on driving more visitors first.

How long do tests take to complete?

Test duration depends on traffic volume and conversion rate. Most tests require 2-4 weeks to reach statistical significance. High-traffic pages finish faster, while low-traffic pages take longer.

What if tests don't show improvements?

Not every test wins—that's expected. Failed tests provide valuable learning about what doesn't work, which informs better hypotheses for future tests. The goal is systematic improvement over time, not perfection on every test.

Do you guarantee conversion improvements?

No ethical CRO agency guarantees specific results because user behavior varies by industry, product, audience, and countless other factors. We can show typical results our clients achieve, but your specific improvement depends on your unique situation.

Can we keep running tests after the engagement ends?

Yes. We document our methodology, share learnings, and can train your team so you can continue testing independently. Many clients start with agency services to build capability and then transition to internal management.

Combining CRO services with the platform

Get the most value by using both agency services and the software platform:

Use the platform for:

• Content optimization on product and landing pages
• Automated content generation
• Performance monitoring
• Routine improvements and tweaks
• Workflow automation

Use agency services for:

• Systematic A/B testing programs
• Conversion funnel optimization
• User research and behavior analysis
• Strategic CRO consulting
• Advanced experimentation and personalization

This approach gives you AI-powered content improvements while providing expert testing and strategic optimization.

Learn about the software platform

Ready to increase conversion rates

Book a free consultation to discuss your conversion challenges and learn how ConvertMate's CRO services can help you generate more revenue from existing traffic.

Book your free consultation