Marketing agency services

ConvertMate's marketing agency services provide complete marketing support—from strategy and planning through execution and optimization. We handle the full marketing ecosystem so you can focus on running your business.

What we deliver

Our marketing services cover the complete marketing stack:

Strategy and planning

• Marketing audit and competitive analysis
• Customer persona development and research
• Marketing funnel design and mapping
• Channel strategy and prioritization
• Budget allocation and forecasting
• Quarterly planning and goal setting

Campaign management

• Campaign concepting and creative development
• Multi-channel campaign orchestration
• Campaign setup and launch
• Performance monitoring and optimization
• A/B testing and refinement
• Post-campaign analysis and reporting

Content creation

• Content strategy and editorial calendar
• Blog posts and long-form content
• Product and landing page copy
• Email sequences and newsletters
• Social media content
• Video scripts and multimedia content

Email marketing

• Email strategy and segmentation
• Welcome series and onboarding flows
• Promotional campaigns
• Re-engagement sequences
• Abandoned cart recovery
• List management and hygiene

Audience targeting

• Customer segmentation strategy
• Lookalike audience development
• Behavioral targeting setup
• Retargeting campaign management
• List building and growth
• CRM integration and management

Analytics and reporting

• Dashboard setup and KPI tracking
• Performance analysis and insights
• Attribution modeling
• Conversion tracking
• Monthly reporting and strategic recommendations
• Forecast modeling and projections

Expected results

Teams using ConvertMate's marketing services typically achieve 3x faster growth compared to self-managed marketing. Results vary based on your industry, market maturity, and investment level.

Typical growth timeline:

• Month 1-2: Foundation, strategy, and initial campaigns
• Month 3-4: Optimization and momentum building (1.5-2x baseline)
• Month 5-6: Multi-channel orchestration and scaling (2-3x baseline)
• Month 6+: Sustained compound growth (3x+ baseline)

Results compound as channels work together, audience data improves targeting, and we refine based on performance learnings.

Who marketing services are for

Marketing services work well for teams who:

Lack marketing expertise

You're a founder or small team focused on product and sales. You need professional marketing without building an internal marketing department.

Want to scale faster

Your marketing efforts are working but you need more capacity and expertise to accelerate growth without hiring multiple specialists.

Need multi-channel coordination

You're running campaigns across channels but struggle to orchestrate them effectively or maintain consistency.

Face resource constraints

Your team handles core business functions. Marketing requires too much time and specialized knowledge to manage internally.

Require strategic guidance

You need experienced marketers who can advise on strategy, prioritize efforts, and guide execution based on proven frameworks.

How we approach marketing

Our methodology combines strategic planning with agile execution:

Foundation and strategy (Week 1-4)

• Business goals and marketing audit
• Customer research and persona development
• Competitive analysis and positioning
• Channel strategy and prioritization
• Marketing roadmap and budget allocation
• Quick wins identification and execution

Campaign development (Week 5-8)

• First campaign strategy and creative development
• Content creation and asset production
• Campaign setup across channels
• Tracking and analytics implementation
• Launch and initial optimization

Multi-channel optimization (Month 3-4)

• Multiple campaigns running concurrently
• Cross-channel orchestration
• Audience segmentation and testing
• Performance analysis and refinement
• Strategic adjustments based on data

Sustained growth (Month 5+)

• Systematic campaign management
• Continuous optimization and testing
• Strategic consulting and planning
• Advanced tactics and experimentation
• Quarterly planning and goal setting

Marketing services vs platform

Use the platform when you want to:

• Run marketing tasks with AI assistance
• Maintain full control over strategy and execution
• Build internal marketing capabilities
• Work at your own pace with your team
• Optimize costs with self-service automation

Use agency services when you want to:

• Have experts handle complete marketing execution
• Access specialized skills across channels
• Scale marketing without building a team
• Get strategic guidance from experienced professionals
• Focus your resources on product and operations

Many teams use both—running specific optimization tasks through the platform while engaging agency services for complete campaign management and strategic oversight.

What's included in typical engagements

Marketing engagements are customized to your needs, but typical packages include:

Starter package (3 months minimum)

• Marketing audit and strategy
• 1-2 active campaigns
• Core channel management (email + 1-2 others)
• Monthly reporting and consulting
• Basic content creation

Growth package (6 months recommended)

• Everything in Starter
• 3-4 active campaigns
• Full multi-channel management
• Weekly optimization and reporting
• Comprehensive content production
• Advanced automation and segmentation

Enterprise package (12 months)

• Everything in Growth
• Dedicated marketing team
• Unlimited campaigns
• Full-service marketing department
• Advanced analytics and attribution
• Strategic consulting and planning
• Custom reporting and stakeholder updates

Pricing approach

Marketing services use custom pricing based on your business size, growth goals, channel mix, and content needs. During the free consultation, we'll review your situation and provide a detailed proposal.

Pricing factors include:

• Business size and market complexity
• Number of channels and campaigns
• Content volume and production needs
• Team support and strategic consulting level
• Engagement length and commitment level

There are no setup fees. Engagements remain flexible—you can adjust scope or pause services as needs change.

Book a free consultation

Industries we serve

We work with teams across all industries:

E-commerce

Multi-channel campaigns, seasonal promotions, product launches, email automation, customer retention programs.

SaaS and software

Demand generation, trial conversions, product marketing, customer onboarding, expansion campaigns.

B2B services

Lead generation, nurture campaigns, account-based marketing, content marketing, sales enablement.

Professional services

Thought leadership, service promotion, client acquisition, referral programs, reputation management.

Agencies

White-label marketing, partner marketing, capability marketing, client case studies, new business development.

Common marketing challenges we solve

Inconsistent marketing execution

Marketing happens sporadically when you have time, leading to inconsistent results and missed opportunities. We provide systematic execution that builds momentum.

Scattered channel efforts

Running individual tactics across channels without coordination, resulting in wasted budget and conflicting messages. We orchestrate multi-channel campaigns that work together.

Lack of strategic direction

Executing tactics without clear strategy or goals, making it difficult to measure success or prioritize efforts. We provide strategic frameworks and data-driven planning.

Content production bottlenecks

Marketing stalls because you can't produce enough quality content to support campaigns. We handle complete content production at scale.

Limited marketing expertise

Your team lacks specialized knowledge in specific channels, tactics, or tools. We provide cross-channel expertise and strategic guidance.

Channel expertise

We manage marketing across all major channels:

Email marketing

• ESP setup and management (Klaviyo, HubSpot, Mailchimp, etc.)
• Template design and development
• List segmentation and automation
• Deliverability optimization
• Performance analysis and optimization

Content marketing

• Blog strategy and production
• SEO-optimized content
• Gated content and lead magnets
• Video content and multimedia
• Content distribution and promotion

Social media

• Platform strategy (LinkedIn, Facebook, Instagram, Twitter, etc.)
• Content creation and scheduling
• Community management
• Paid social campaign integration
• Performance analytics

Paid advertising

• Search advertising (Google Ads, Bing Ads)
• Social advertising (Meta, LinkedIn, Twitter)
• Display and programmatic advertising
• Retargeting campaigns
• Budget management and optimization

Marketing automation

• Platform selection and implementation
• Workflow design and building
• Lead scoring and nurturing
• CRM integration
• Performance optimization

Getting started

To explore marketing services:

1. Book a free consultation to discuss your marketing needs
2. We'll analyze your current situation and goals
3. Receive a custom proposal with strategy, scope, and pricing
4. Review and approve the proposal
5. We begin with strategy development and quick wins

The consultation helps you understand what's possible for your specific business and whether marketing services make sense at this stage.

Book your free consultation

Frequently asked questions

How quickly can you start producing results?

We identify and execute quick wins in the first month while building the foundation for sustained growth. Meaningful results typically appear within 2-3 months as campaigns gain traction.

What if our industry is specialized or technical?

We work across industries from highly technical B2B to consumer brands. During the consultation, we discuss your market and explain how we'd approach your specific situation.

Do you work with our existing tools?

Yes. We work with your existing marketing stack (ESP, CRM, analytics, etc.) or can recommend and implement better tools if your current setup limits performance.

Can we manage some channels internally?

Absolutely. Many teams handle certain channels themselves while we manage others. We discuss the optimal split during consultation based on your team's capabilities and priorities.

How involved do we need to be?

That's up to you. Some clients prefer minimal involvement (monthly check-ins), while others want weekly collaboration. We adapt to your preferred level of involvement.

Combining marketing services with the platform

Get the most value by using both agency services and the software platform:

Use the platform for:

• Product and content optimization
• Performance monitoring and analytics
• AI-powered content generation
• Automated workflows
• Routine optimization tasks

Use agency services for:

• Complete campaign management
• Multi-channel orchestration
• Strategic planning and consulting
• Content production at scale
• Specialized channel expertise

This approach gives you AI-powered automation for routine tasks while providing expert execution for complex marketing initiatives.

Learn about the software platform

Ready to accelerate marketing growth

Book a free consultation to discuss your marketing goals and learn how ConvertMate's marketing services can help you achieve 3x faster growth.

Book your free consultation