Pricing and consultation

ConvertMate's agency services use custom pricing based on your specific needs, goals, and scope. Every engagement starts with a free consultation where we discuss your situation and provide a tailored proposal.

Why custom pricing

Agency services require different levels of effort, expertise, and resources depending on your unique situation:

Your business size and complexity

A small business with a single product line requires different scope than an enterprise with multiple brands across markets.

Your current marketing maturity

Teams with established processes need different support than teams building from scratch.

Your goals and timeline

Aggressive growth goals require more resources than steady optimization.

Service type and scope

SEO campaigns require different skills and timelines than CRO testing programs or complete marketing management.

Your industry and market

Competitive markets require more sophisticated strategies than less crowded spaces.

Custom pricing ensures you pay for what you need, nothing more.

How pricing works

No setup fees

We don't charge setup or onboarding fees. You pay only for the ongoing service and execution.

Monthly or project-based

• Monthly retainers: For ongoing services like SEO, CRO, or complete marketing management
• Project fees: For defined-scope projects with clear deliverables and timelines

Flexible engagements

• Adjust scope as needs change
• Pause services if priorities shift
• No long-term contracts required (though minimum commitments recommended for best results)

Transparent pricing

Your proposal clearly outlines what's included, what you'll pay, and how we'll measure success. No surprises or hidden fees.

Typical pricing factors

While every proposal is custom, these factors influence pricing:

Service type

• SEO services: Based on site size, competitiveness, content needs
• CRO services: Based on traffic volume, testing frequency, funnel complexity
• Marketing services: Based on channel mix, campaign volume, content production
• AI services: Based on number of agents, automation complexity, oversight level
• Advertising services: Based on ad spend, platform mix, creative needs

Scope and complexity

• Single channel vs multi-channel
• Simple campaigns vs sophisticated orchestration
• Basic reporting vs advanced analytics
• Standard tactics vs custom development

Time commitment

• How much strategic consulting you need
• Frequency of reporting and meetings
• Level of collaboration required
• Response time expectations

Team and expertise level

• Junior execution vs senior strategy
• Specialist expertise requirements
• Account team size needed

What's included in proposals

Your custom proposal includes:

Strategy overview

• Our understanding of your situation
• Recommended approach and tactics
• Expected timeline and milestones
• Success metrics and KPIs

Scope of work

• Specific deliverables and services
• What we'll do vs what you'll handle
• Frequency of optimization, reporting, and meetings
• Tools and platforms we'll use

Pricing details

• Total investment (monthly retainer or project fee)
• What's included at that price
• Options for expanding or reducing scope
• Minimum commitment (if applicable)

Team structure

• Who will work on your account
• Roles and responsibilities
• Communication process and schedule

Getting started process

• Timeline from approval to launch
• What we need from you
• Onboarding and setup steps

The free consultation

Your consultation helps us understand your situation and gives you clarity on what's possible:

What we'll discuss (30-45 minutes):

• Your business and current marketing situation
• Goals and challenges you're facing
• What you've tried and what's worked (or hasn't)
• Your timeline and priorities
• Budget range and constraints

What we'll provide:

• Initial assessment of opportunities
• High-level approach recommendation
• Ballpark pricing based on your needs
• Next steps if you're interested

No pressure, no obligation

The consultation is informational. We want to understand your situation and help you make the right decision, even if that means handling things internally or considering other options.

Book your free consultation

After the consultation

If agency services seem like a good fit:

1. We develop your custom proposal (typically within 3-5 business days)
2. You review the proposal and ask any questions
3. We refine based on feedback if needed
4. You approve to move forward or decide it's not the right time
5. We begin work based on the agreed timeline

If agency services don't make sense right now, we'll be honest about that and may suggest:

• Starting with the software platform instead
• Focusing on different priorities first
• Reconnecting when your situation changes

Minimum investments

While pricing is custom, typical minimum investments by service:

SEO services

Most SEO engagements start around $3,000-$5,000 monthly for 3-6 months minimum to allow sufficient time for optimization and results.

CRO services

Most CRO engagements start around $4,000-$6,000 monthly for 3-6 months minimum to run proper testing programs with statistical significance.

Marketing services

Most marketing engagements start around $5,000-$10,000 monthly for 6-12 months depending on channel mix and content needs.

AI services

Most AI marketing engagements start around $4,000-$8,000 monthly for 3-6 months minimum to properly train and deploy AI agents.

Advertising services

Advertising management typically starts around 15-20% of monthly ad spend or $2,000 minimum (whichever is higher) for ongoing optimization.

These are general ranges. Your specific pricing depends on your situation and needs.

Comparing agency services to hiring

Many teams consider whether to hire internally or engage agency services:

Agency services advantages:

• Access multiple specialists immediately
• No hiring, training, or benefits costs
• Scale up or down as needed
• Proven processes and frameworks
• Tools and infrastructure included
• Results-focused with no overhead management

Internal hiring advantages:

• Full-time focus on your business
• Deep institutional knowledge over time
• Complete control over priorities and timing
• Long-term cost efficiency at scale
• Internal capability building

Hybrid approach:

Many teams use both—maintaining lean internal teams while engaging agency services for specialized skills, overflow capacity, or strategic projects.

Agency services often make sense when:

• You're too small to justify full-time specialists
• You need expertise your team lacks
• You want to move faster than hiring allows
• You're testing channels before committing to hires

Payment terms and billing

Monthly retainers:

• Billed at the beginning of each month
• Pay via credit card, ACH, or wire transfer
• Cancel or adjust with 30 days notice (varies by agreement)

Project fees:

• Typically 50% upfront, 50% on completion
• Or divided into milestone payments for longer projects
• Pay via same methods as retainers

All pricing includes:

• Strategy and planning
• Execution and optimization
• Tools and software (no separate platform fees)
• Reporting and communication
• Strategic consulting

Separate expenses (if applicable):

• Paid advertising spend (advertising services)
• Third-party tools you already use
• Content production outside scope (video, photography)
• Large-scale custom development

All expenses are outlined clearly in your proposal.

Adjusting scope during engagement

Engagements remain flexible:

Increasing scope:

• Add channels, campaigns, or services
• Increase testing frequency or content volume
• Add strategic consulting time
• We provide updated pricing for additions

Decreasing scope:

• Reduce channels or campaign volume
• Move from full management to consulting only
• Pause certain activities temporarily
• Adjusted pricing reflects reduced scope

Pausing services:

• Pause with 30 days notice (varies by agreement)
• No early termination fees
• Can resume when priorities change

We'd rather adjust scope to match your current needs than have you cancel because the engagement isn't quite right.

Frequently asked questions

Can I try services before committing long-term?

Yes. While we recommend 3-6 month minimum commitments for proper testing and results, we don't require long contracts. Start with a shorter commitment and extend based on results.

What if results don't meet expectations?

We focus on measurable outcomes and provide regular reporting. If results aren't meeting expectations, we discuss why, what we'll change, and whether it makes sense to continue. We want clients who see value, not those locked into contracts.

Do you work with small businesses?

Yes. We work with businesses of all sizes. Your proposal will be scaled to your budget and needs. Even small businesses can benefit from expert execution in specific areas.

Can I get a quote without a consultation?

We need to understand your situation to provide accurate pricing. A quick 30-minute call saves time for both of us and ensures the proposal matches your actual needs.

How do I compare your pricing to other agencies?

Compare based on scope, expertise, and results, not just price. Ask other agencies for specific deliverables, team structure, and expected results. Some agencies charge less but provide less, while others charge more without delivering better results.

Getting started

Ready to explore agency services? Book a free consultation to discuss your needs and learn what's possible.

What to prepare for the call:

• Brief overview of your business and goals
• Current marketing situation and challenges
• Approximate budget or investment range you're considering
• Timeline and priorities
• Questions you want answered

What happens next:

After the consultation, you'll receive a custom proposal within 3-5 business days. Review it, ask questions, and decide if it's the right fit.

Book your free consultation

Agency services vs software platform

Not sure whether you need agency services or the software platform?

Consider the platform if you:

• Want to handle marketing yourself with AI assistance
• Have internal marketing expertise
• Prefer full control over strategy and execution
• Need predictable monthly costs
• Want to build internal capabilities

Consider agency services if you:

• Need expert execution, not just tools
• Lack specialized marketing skills internally
• Want faster results through proven frameworks
• Need strategic guidance and consulting
• Prefer focusing on product/operations while we handle marketing

Not sure?

Book a consultation and we'll discuss both options honestly. The goal is finding what works best for your situation, whether that's agency services, the platform, or both.

View software platform pricing

Contact for consultation

Book your free 30-45 minute consultation to discuss your marketing needs and explore whether ConvertMate's agency services are the right fit.

No pressure, no obligation. Just an honest conversation about what's possible for your business. Book your free consultation