The Outreach agent helps you build backlinks and brand mentions through automated discovery and personalized outreach campaigns. Brand mentions are the #1 factor to get your brand or products recommended by AI chatbots like ChatGPT, Perplexity, Gemini, and Claude.
Why brand mentions matter
When credible websites mention or link to your brand, AI chatbots are significantly more likely to recommend your products and services. This is becoming increasingly important as users rely on AI tools for recommendations and research.
The Outreach agent helps you systematically build these valuable brand signals by finding relevant websites that could naturally mention your brand, crafting personalized outreach that resonates with each site owner, and managing the entire campaign from discovery to follow-up.
What you can do
Build your backlink profile and brand awareness with:
- Website discovery - Find relevant websites in your niche that could link to you or mention your brand
- Topic-based targeting - Generate outreach topics based on your domain or specific pages
- Contact finding - Automatically find and verify email addresses for website owners and editors
- Personalized emails - Generate 3-email sequences tailored to each prospect and their content
- Two campaign objectives - Target brand mentions or promote specific pages on your site
- Email delivery - We send emails on your behalf with automated follow-ups
- Progress tracking - Monitor your outreach campaigns and results
Configuration options
Configure your Outreach agent with these settings:
Company name
Your company name as it should appear in outreach emails. Default: Your workspace name
Company description
A brief description of what your company does. This helps generate relevant, personalized outreach messages.
Example: "ConvertMate helps marketing teams automate their SEO and content workflows with intelligent agents."
Brand tone
The tone and style for your outreach communications. Default: professional
Examples: professional, friendly, conversational, casual, expert
Products/services to promote
Key products or services you want to highlight in your outreach. Helps generate more relevant pitches.
Example: "SEO automation platform, content optimization tools, link building automation"
Target audience
Your ideal customers or the audience you want to reach through link building.
Example: "E-commerce marketing managers, SaaS marketers, content teams at mid-size companies"
Offer paid opportunities
Enable this to mention paid collaboration opportunities (sponsored content, paid links) in your outreach emails. Default: disabled
Note: Only enable if you're prepared to pay for link placements. This affects how your emails are written.
Credit costs
Outreach campaigns use a credit-based system:
- Topic generation: 5 credits per discovery
- Source discovery: 10 credits per source found
- Contact enrichment: Included at no extra cost
- Email generation: Included at no extra cost
Examples
- Discovery with 10 sources: 5 + (10 × 10) = 105 credits
- Discovery with 25 sources: 5 + (25 × 10) = 255 credits
- Discovery with 50 sources: 5 + (50 × 10) = 505 credits
How to use
Starting a new discovery
- Go to AI Agents > Outreach
- Click New discovery
- Choose your campaign objective:
- Brand mentions: Get your brand mentioned on relevant websites - Specific page: Promote a specific page (product, service, or article)
- Enter your target:
- For brand mentions: Your domain (e.g., yoursite.com) - For specific page: The full URL of the page you want to promote
- Select your target language
- Click Start discovery
Selecting topics
After discovery starts, the agent generates relevant outreach topics:
- Review the generated topics
- Select 1-5 topics that fit your outreach goals
- Topics are angle suggestions for why websites might want to link to you
- Click Continue to proceed
Discovering sources
The agent then finds relevant websites for your selected topics:
- Wait for the discovery to complete (usually 1-2 minutes per topic)
- Review the discovered websites
- Check each website's relevance and domain authority
- Remove any websites that aren't a good fit
- Click Find contacts to proceed
Finding contacts
The agent searches for the right contacts at each website:
- Contact finding runs automatically for selected sources
- The agent looks for editors, content managers, and site owners
- Email addresses are verified before being added
- Review found contacts and their roles
- Remove contacts that aren't relevant
Generating email sequences
Generate personalized emails for your prospects:
- Select the contacts you want to reach out to
- Click Generate emails
- The agent creates a 3-email sequence for each contact:
- Email 1: Introduction with your pitch - Email 2: Brief follow-up with a new angle - Email 3: Polite breakup email
- Review and edit emails as needed
- Approve emails for sending
Launching your campaign
Once emails are approved:
- Review your campaign summary
- Verify all contacts and emails are correct
- Click Launch campaign
- Emails are sent automatically with proper timing between follow-ups
- Track opens, replies, and conversions in your dashboard
Campaign objectives explained
Brand mentions
Best for: Building brand awareness and getting your company name in front of new audiences.
How it works:
- The agent finds websites that discuss topics related to your business
- Emails pitch opportunities for the website to mention your brand
- Focus is on adding value to existing or upcoming content on their site
Use when: You want to increase brand visibility, build domain authority, and get mentions on relevant industry websites.
Specific page promotion
Best for: Building backlinks to important pages on your site.
How it works:
- The agent analyzes your target page content
- Finds websites that would benefit from linking to your resource
- Emails explain why linking to your page helps their readers
Use when: You have a high-value page (guide, tool, research, product) that deserves backlinks.
Email sequence structure
Every campaign generates a 3-email sequence:
Email 1: Introduction
- Personalized opener referencing their content
- Your value proposition clearly stated
- Why collaborating benefits them
- Clear call to action
Email 2: Follow-up
- Brief acknowledgment of previous email
- One new angle or benefit
- No repetition of the full pitch
- Another clear call to action
Email 3: Breakup
- Polite, no-pressure closing
- Leaves door open for future contact
- Professional sign-off
- No sales pitch
Best practices
Choosing the right objective
- Use Brand mentions when you don't have a specific page to promote or want general visibility
- Use Specific page when you have high-quality content worth linking to
- Don't promote thin content or sales pages - focus on valuable resources
Writing effective company descriptions
Your company description shapes every outreach email:
- Be specific about what you do
- Mention your unique value proposition
- Include industry context
- Keep it concise (2-3 sentences)
Good: "ConvertMate automates SEO workflows for e-commerce teams, helping marketing managers save 10+ hours per week on content optimization and keyword research."
Poor: "We are a marketing company that helps businesses grow."
Selecting topics wisely
- Choose topics that align with your actual expertise
- Avoid overly broad or generic topics
- Select topics where you genuinely have value to offer
- Quality over quantity - 2-3 strong topics beat 5 weak ones
Improving email performance
- Review and personalize auto-generated emails
- Add specific references to the prospect's recent content
- Keep your ask clear and reasonable
- Respond promptly when prospects reply
- Track what works and refine your approach
Managing your campaigns
- Start with smaller campaigns (10-15 prospects) to test
- Review results before scaling up
- Remove unresponsive contacts after the full sequence
- Don't re-contact the same people for at least 3 months
- Keep notes on conversations for future reference
Troubleshooting
No topics generated
- Check that your domain or URL is accessible
- Ensure your company description is detailed enough
- Try a different target URL if promoting a specific page
- Contact support if the issue persists
Low-quality sources discovered
- Review and remove irrelevant sources before finding contacts
- Select more specific topics during the topic selection phase
- Adjust your company description to better reflect your niche
Contacts not found
- Some websites don't have publicly available contact information
- The agent tries multiple methods but can't always find contacts
- Consider these websites for manual outreach
- Focus on sources where contacts were found
Emails seem generic
- Add more detail to your company description
- Include specific products/services in your agent settings
- Review and edit generated emails before sending
- Add personal touches based on your knowledge of the prospect
Low response rates
- Review your email content for clarity and value
- Make sure your pitch genuinely benefits the recipient
- Check that you're targeting relevant websites
- Consider adjusting your tone to match your industry
- Quality of your target page matters - improve it if needed
Tracking your campaigns
Monitor your outreach performance:
- Sent: Emails successfully delivered
- Opened: Recipients who opened your email
- Replied: Responses received
- Converted: Successful link placements or mentions
View detailed status for each prospect:
- Discovery status
- Contact finding status
- Email generation status
- Campaign progress
Plan requirements
The Outreach agent is available on:
- Growth plan: Full access
- Business plan: Full access
- Enterprise plan: Full access
- Trial users: Access during trial period
Free and Starter plans can view the outreach dashboard but need to upgrade to start new discoveries.
Related features
- Competitor tracking: Analyze where competitors get their links
- SEO audits: Identify pages that need more backlinks
- Content strategy: Plan content that attracts natural links
- Blog writer: Create link-worthy content
Get support
If you need help with the Outreach agent:
- Check this documentation
- Review the troubleshooting section
- Contact support: https://www.convertmate.io/contact