Generating and managing AI content

Create AI-generated blog articles, review drafts, make edits, and publish content to your platform

Last updated: Oct 5, 2025

ConvertMate can generate complete blog articles using AI based on your content calendar, topical maps, or custom topics. The generated content is SEO-optimized and ready to review, edit, and publish.

What AI content generation includes

When you generate an article, ConvertMate creates:

Complete draft - Full article with introduction, body sections, and conclusion. SEO optimization - Naturally integrated target keywords without keyword stuffing. Proper structure - Headings (H2, H3), paragraphs, lists, and logical flow. Internal links - Suggestions for linking to other pages on your site. Meta data - SEO title and meta description optimized for search. Images suggestions - Recommendations for images or graphics to include. Call to action - Ending that encourages reader engagement or conversion.

All content is original and written specifically for your brand and audience.

Starting content generation

You can generate content from three places:

From content calendar

  1. Go to Content Hub → Content calendars
  2. Click any calendar entry
  3. Select Generate article
  4. Review the content brief
  5. Click Start generation

This uses the keyword and topic already defined in your calendar.

From topical map

  1. Go to Content Hub → Topical maps
  2. Click a keyword node in the map
  3. Select Create content
  4. Review the content brief
  5. Click Start generation

This targets the specific keyword you selected from the map.

From scratch

  1. Go to Content Hub → Generated content
  2. Click Create new article
  3. Enter topic, keyword, and parameters
  4. Click Start generation

This is for ad-hoc content not in your existing strategy.

Start generating content

Customizing generation parameters

Before generating, you can adjust:

Tone of voice:
  • Professional
  • Conversational
  • Educational
  • Persuasive
  • Storytelling
  • Technical
Article length:
  • Short (800-1,000 words)
  • Medium (1,200-1,500 words)
  • Long (2,000-2,500 words)
  • Custom word count
Audience level:
  • Beginner
  • Intermediate
  • Advanced
  • Mixed
Content angle:
  • How-to guide
  • Listicle
  • Comparison
  • Case study
  • Opinion piece
  • News analysis
Additional instructions:
  • Brand voice guidelines
  • Specific points to include or avoid
  • Products to mention
  • Competitors to compare against

These parameters help AI match your brand and content goals.

Generation process

After clicking Start generation:

  1. Research phase (30-60 seconds) - AI researches the topic, analyzes competing content, and identifies key points to cover.
  1. Outline creation (30 seconds) - AI structures the article with headings and subheadings.
  1. Content writing (2-3 minutes) - AI writes the full draft section by section.
  1. SEO optimization (30 seconds) - AI refines keyword placement and meta data.
  1. Internal linking (30 seconds) - AI suggests relevant pages from your site to link to.
Total time: 4-5 minutes for most articles. Longer articles take more time.

You can leave the page during generation. You'll get a notification when it's ready.

Reviewing generated content

When generation completes, review the draft:

Read through entirely - Check if the content makes sense, flows well, and covers the topic adequately. Verify accuracy - Ensure facts, statistics, and information are correct. AI occasionally makes mistakes. Check brand alignment - Confirm the tone, voice, and messaging match your brand. Review keyword usage - Keywords should appear naturally, not forced or repetitive. Evaluate structure - Headings should be logical, sections should be balanced. Test internal links - Verify suggested links actually go to relevant pages. Consider images - Review image suggestions and decide what visuals to add.

The content editor shows the draft with a panel for notes and edits.

Editing generated content

To improve the draft:

In-editor changes

Click Edit to open the content editor where you can:

  • Revise any text directly
  • Rewrite paragraphs
  • Add or remove sections
  • Adjust headings
  • Change keyword placement
  • Add examples or details
  • Update links

AI-assisted editing

Use AI editing tools within the editor:

Expand section - AI adds more detail to a selected section. Shorten section - AI condenses wordy sections. Rewrite paragraph - AI provides alternative versions. Change tone - Adjust formality, enthusiasm, or style. Add examples - AI generates relevant examples for a point. Improve transition - AI smooths connections between sections.

These tools help refine content without starting over.

Regenerate sections

If a section misses the mark:

  1. Select the problematic section
  2. Click Regenerate
  3. Provide guidance on what to change
  4. AI rewrites just that section

This is faster than editing manually and maintains consistency.

Publishing workflow

After you're happy with the content:

1. Set meta data

Finalize your SEO elements:

  • SEO title (appears in search results)
  • Meta description (appears in search results)
  • URL slug
  • Focus keyword

2. Add images

Upload or select images:

  • Featured image for the article
  • Images for specific sections
  • Ensure alt text is added for accessibility

3. Configure settings

Set publication options:

  • Publish immediately or schedule for later
  • Category or tags
  • Author name
  • Comment settings

4. Review preview

Check how the article will appear:

  • Desktop preview
  • Mobile preview
  • Search result preview

5. Publish

Click Publish to push the article to your platform.

For connected platforms (Shopify, WordPress), ConvertMate publishes directly. Otherwise, you'll download HTML to upload manually.

Managing generated articles

View all your generated content:

  1. Go to Content Hub → Generated content
  2. Browse articles by status:

- Draft - Generated but not published - Scheduled - Set to publish later - Published - Live on your site - Archived - Removed or replaced

Filters:
  • By topic or keyword
  • By creation date
  • By publish date
  • By author or team member
  • By performance metrics
Actions:
  • Edit existing articles
  • Update published content
  • Delete unwanted drafts
  • Duplicate for variations

Content quality considerations

AI-generated content is a starting point. To ensure quality:

Always review - Never publish without reading the entire article. Fact-check - Verify statistics, claims, and technical details. Add expertise - Include insights, examples, or perspectives only you can provide. Update outdated info - AI training data has a cutoff date. Update anything time-sensitive. Inject personality - Add brand voice, humor, or storytelling that AI misses. Proofread - Check grammar, spelling, and readability. Test links - Verify all internal and external links work.

Think of AI as a skilled first-draft writer, not a finished-product creator.

Credit costs

Content generation uses credits based on article length:

  • Short articles (800-1,000 words) - 100 credits
  • Medium articles (1,200-1,500 words) - 150 credits
  • Long articles (2,000-2,500 words) - 250 credits
  • Extra long (3,000+ words) - 350+ credits

Additional features:

  • AI editing tools - 10 credits per use
  • Regenerate section - 20 credits
  • Generate outline only - 30 credits

The exact cost appears before you start generation.

Best practices

Start with outlines - Generate outlines first for big projects to plan before committing credits. Use content briefs - The more specific your brief, the better the output. Iterate on parameters - If output isn't right, adjust tone, length, or angle rather than generating repeatedly. Edit strategically - Focus edits on accuracy and brand voice rather than minor word choices. Track performance - Monitor which AI-generated content performs well to improve future generation settings. Mix AI and human - Use AI for first drafts, humans for final polish and expertise.

Troubleshooting

Content is too generic

  • Provide more specific instructions in the brief
  • Add examples of your brand voice
  • Include unique points or perspectives to cover
  • Use AI for structure, write key sections yourself

Keywords feel forced

  • Adjust keyword density settings
  • Manually rewrite overly optimized sections
  • Focus on natural language first, SEO second
  • Use synonyms and variations instead of exact keyword repetition

Content lacks depth

  • Increase article length target
  • Specify "Advanced" audience level
  • Add custom instructions for detailed analysis
  • Expand key sections using AI editing tools after generation

Factual errors

  • Always fact-check before publishing
  • Add citations or sources to brief for AI to reference
  • Focus AI on structure and flow, add facts yourself
  • Use AI for opinion or advice, not technical specifications

Doesn't match brand voice

  • Adjust tone of voice settings
  • Provide examples of your brand's style
  • Edit heavily for first few articles until you find the right parameters
  • Create a brand voice guide document to reference in briefs

What's next

After generating content:

Questions about content generation? Use the chat widget in the bottom-right corner or email support@convertmate.io.

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