Getting started with Google Ads analysis

After connecting your Google Ads account, you have access to 16 different analysis reports that help you understand performance, optimize campaigns, and improve ROAS.

Your first analysis

Start with campaign performance to get an overview:

1. Go to Insights in the main navigation
2. Select Google Ads
3. Choose Campaign performance
4. Keep the default date range (last 30 days)
5. Click Analyze

This costs 10 credits and takes 10-20 seconds. You'll see all your campaigns with performance metrics.

Understanding your results

Look for:

High ROAS campaigns - These are working well. Consider increasing budgets to scale. High spend, low ROAS campaigns - Investigate why these underperform. Check keywords, ad copy, landing pages, and targeting. Low impression share - Campaigns not showing enough. You might need higher bids or larger budgets. Quality score issues - Low quality scores increase costs. Focus on improving these first.

Next steps

After understanding campaign performance:

1. Analyze keywords - See which keywords drive conversions vs. waste budget
2. Review search terms - Find new keyword opportunities and negative keywords to add
3. Check audience insights - Understand who converts and adjust targeting
4. Review competition - See how you stack up against competitors

Each analysis costs 8-15 credits depending on complexity.

What to analyze weekly

• Search terms report (find new keywords and negatives)
• Campaign performance (spot trends early)
• Quality scores (identify optimization opportunities)

What to analyze monthly

• Full keyword analysis
• Audience demographics and device performance
• Geographic performance
• Competitive positioning
• Impression share trends

Common questions

How often should I run reports?

Weekly for search terms and campaign performance, monthly for deeper analysis.

Which report is most important?

Campaign performance gives the best overview. Search terms report finds the most actionable opportunities.

What's a good ROAS to target?

Depends on your margins. Most e-commerce businesses need 3.0-4.0 ROAS minimum to be profitable.

Can ConvertMate make changes to my campaigns?

No. ConvertMate provides read-only analysis and recommendations. You implement changes in Google Ads.

Learn more

• Campaign performance analysis
• Keyword optimization
• Audience insights
• Shopping optimization
• Competitive insights

Questions? Use the chat widget in the bottom-right corner or email support@convertmate.io.