Your autonomous marketing agent runs overnight while you sleep. It analyzes your connected platform data, identifies opportunities, and prepares insights and content drafts for your review the next morning.
How it works
- Every night, the agent reviews your traffic, keywords, competitors, and content performance across all connected platforms
- It generates actions — analysis reports, content drafts, optimization suggestions, and more — tailored to your business goals and target audience
- Everything goes to the Review Hub where you can approve, edit, or reject each item
- The agent learns from your feedback — when you approve or reject suggestions, those decisions are stored as memories and shape future recommendations
What the agent uses
The autonomous agent is guided by three things:
- Brand DNA — Your website, industry, target audience, and business objectives. The more complete your DNA, the better the agent's suggestions. Set up your DNA
- Agent settings — Each AI agent in your library has its own configuration (writing style, optimization focus, etc.) that the autonomous agent uses when generating content. View your agents
- Memory — Past learnings, preferences, and feedback stored across sessions. The agent remembers what you approved, rejected, and why. View your memory
Enabling the agent
- Go to Settings > Autonomous agent in the left sidebar
- Toggle the master switch to enable the agent
- Choose what the agent can do:
- Auto-analyze — Read-only analysis of your traffic, SEO, and content (no changes made) - Generate drafts — Creates content drafts and optimization suggestions sent to the Review Hub for your approval
- Click Save settings
The agent requires at least a Starter plan. Free plan users can upgrade to access this feature.
Reviewing agent output
After the agent runs overnight, you will:
- See a summary on your dashboard with the number of pending items
- Receive an email notification listing what was prepared
- Find all items in the Review Hub (left sidebar)
In the Review Hub, you can:
- View details of each insight by clicking on it
- Approve content suggestions to publish them to your store
- Edit blog posts or suggested values before approving
- Reject items with a reason — the agent uses this feedback to improve
Plan limits
| Plan | Autonomous agent runs | |------|----------------------| | Free | Not available | | Starter | 3 per week | | Growth | 7 per week | | Business | Unlimited | | Enterprise | Unlimited |
The agent automatically skips a nightly run if you have 20 or more unreviewed items in your Review Hub. Clear your queue to resume nightly runs.
Types of actions the agent generates
The agent considers your full marketing stack, not just SEO:
- Analytics — Traffic trends, user behavior, audience demographics
- Competitor intelligence — SEO gaps, traffic comparisons, revenue estimates
- Content — Blog article drafts, product description optimizations, page improvements
- Advertising — Google Ads performance analysis, negative keyword opportunities
- Social media — Engagement analysis, platform insights
- Ecommerce — Product optimization, order analytics, feed health checks
- Outreach — Campaign suggestions based on keyword opportunities
Frequently asked questions
When does the agent run?The agent runs daily at approximately 2:00 AM UTC. Results are typically available by the time you start your workday.
Does the agent use my credits?The agent uses credits for the AI operations it performs, similar to running any other agent manually. Each nightly run typically uses 3-10 credits depending on the actions generated.
Can I disable the agent temporarily?Yes. Toggle off the master switch in Settings > Autonomous agent. The agent will not run until you re-enable it. Your settings and preferences are preserved.
What happens if I never review the items?The agent pauses nightly runs when you have 20 or more unreviewed items. This prevents a backlog from building up. Review or dismiss pending items to resume automatic runs.
Does the agent make changes to my store?Only if you approve them. Analysis and draft actions are read-only. Content suggestions require your explicit approval before anything is published to your ecommerce platform.