Managing and optimizing collections

The collections section gives you a complete view of your product collections with performance analytics, AI-powered optimization tools, and tracking capabilities to improve your collection pages for better SEO and conversions.

Accessing collections

To view your collections:

1. Click Content Hub in the left sidebar
2. Select Collections from the menu
3. You'll see a table of all collections synced from your e-commerce platform

Go to collections

The collections view requires you to connect an e-commerce platform like Shopify, BigCommerce, WooCommerce, or Adobe Commerce first.

Creating collections with Smart Collections

Smart Collections uses AI to automatically generate SEO-optimized collection ideas based on your product catalog. Instead of manually creating collections one by one, you get targeted suggestions with smart filtering rules that keep collections current as you add new products.

To create Smart Collections:

1. Click Smart Collections button at the top of the collections page
2. Wait 30-60 seconds while AI analyzes your catalog (free)
3. Review collection suggestions with search volume data
4. Customize filtering rules if needed
5. Publish collections you want (100 credits each)

Smart Collections targets specific, searchable collection names like "Waterproof hiking boots for winter" or "Ergonomic office chairs under 300" rather than generic names. Each suggestion includes smart filtering rules that automatically include matching products, so collections stay current as your catalog grows.

Learn more about Smart Collections

Understanding the collections table

The collections table shows key information at a glance:

Collection name - Title of the collection as it appears on your store Traffic (30 days) - Visitors to the collection page in the last 30 days, with trend indicator showing whether traffic is increasing or decreasing Bounce rate (30 days) - Percentage of visitors who leave without viewing other pages, with trend indicator Products - Number of products in this collection Status - Whether daily tracking is enabled for this collection Actions - Quick access to optimization tools and detailed analytics

Filtering and searching collections

Use the filters at the top to find specific collections:

Search - Type collection name to find collections quickly Traffic filter - Show only collections with traffic above or below a certain threshold

• Minimum traffic: Find collections getting at least X visitors
• Maximum traffic: Find collections with traffic below X

Bounce rate filter - Filter by engagement quality

• Minimum bounce rate: Collections with high bounce rates (need improvement)
• Maximum bounce rate: Well-performing collections

Sort options - Click column headers to sort by:

• Collection name (alphabetically)
• Traffic (highest or lowest first)
• Bounce rate (best or worst performing)
• Product count

These filters help you identify which collections need attention and which are performing well.

Viewing collection details

Click any collection to open its detail page, which shows:

Performance overview

Traffic trends - Graph showing visitors over time Bounce rate trends - Engagement quality over time Time on page - How long visitors spend browsing Exit rate - Percentage who leave from this collection page Traffic sources - Where visitors come from (search, social, direct, etc.) Device breakdown - Desktop vs mobile performance Top keywords - Search terms that bring traffic to this collection

Collection information

Current content - Title, description, meta title, meta description Collection image - Main image representing the collection Products - List of products in this collection Hierarchy - Parent and child collections (if applicable) URL - Collection page URL

Optimization opportunities

Content score - AI assessment of your collection content quality (0-100) Improvement suggestions - Specific recommendations to improve the collection page SEO score - How well optimized this collection is for search engines Target keywords - Keywords you should be targeting with this collection

Refreshing collection data

To sync the latest data from your e-commerce platform:

1. Click Refresh collections at the top of the collections page
2. Wait while ConvertMate syncs with your store
3. The table updates with current collection information

When to refresh:

• After adding new collections to your store
• After making significant changes to existing collections
• If data seems outdated
• To ensure accurate analytics before running optimization

Refresh typically takes 1-3 minutes depending on your catalog size.

Optimizing collection content

From the collection detail page, you can optimize specific content fields:

Individual field optimization

Title optimization (3 credits):

1. Click Optimize title on the collection detail page
2. AI generates an improved version considering SEO and clarity
3. Review the suggested title
4. See the reasoning for changes
5. Edit if needed
6. Click Apply to update your collection

Description optimization (3 credits):

1. Click Optimize description
2. AI rewrites the description for better SEO and user engagement
3. Review suggested description with side-by-side comparison
4. Edit the suggestion if you want to adjust it
5. Apply to update your collection

Meta title optimization (3 credits):

1. Click Optimize meta title
2. AI creates SEO-optimized meta title under 60 characters
3. Review and apply

Meta description optimization (3 credits):

1. Click Optimize meta description
2. AI creates compelling meta description under 160 characters
3. Review and apply

Each optimization shows:

• Original content
• Suggested improved version
• AI reasoning for changes
• Confidence score
• Character count (for meta fields)

You can edit suggestions before applying them, combining AI intelligence with your brand knowledge.

Daily tracking

Daily tracking monitors collections for performance changes and alerts you to issues or opportunities:

To enable daily tracking:

1. Find the collection in the collections table
2. Click Enable tracking in the Status column
3. Confirm you want to enable it (2 credits per day)

What daily tracking monitors:

• Traffic increases or decreases
• Bounce rate changes
• Keyword ranking changes
• Time on page fluctuations
• Exit rate changes

Alerts you'll receive:

• Significant traffic drops (potential technical issue)
• Sudden traffic spikes (trending collection)
• Bounce rate increases (potential page issue)
• Keyword ranking improvements or declines

Daily tracking costs 2 credits per collection per day, so enable it for your most important collections or seasonal collections you want to monitor closely.

To disable tracking:

Click Disable tracking in the Status column. You'll stop receiving alerts and credit charges.

Generating target keywords

Let AI research the best keywords to target for each collection:

1. Go to collection detail page
2. Click Generate target keywords
3. AI analyzes the collection and market
4. Costs 3 credits
5. Results show:

- Primary keywords to target - Secondary keywords - Long-tail opportunities - Search volume for each - Keyword difficulty - Current ranking (if any)

Use these keywords when optimizing your collection title, description, and meta fields.

Generating insights

Get quick AI-powered insights about a collection:

1. Go to collection detail page
2. Click Generate insights
3. Costs 5 credits
4. AI provides:

- Performance assessment - Quick win opportunities - Navigation and structure recommendations - Content suggestions - SEO opportunities - Engagement optimization tips

This is faster and cheaper than comprehensive analysis but provides focused actionable recommendations.

Bulk operations

For optimizing multiple collections at once:

Batch content optimization:

1. Go to Content Hub → Content suggestions
2. Click Create optimization batch
3. Select collections to optimize
4. Choose which fields (title, description, meta title, meta description)
5. Set optimization focus (SEO, engagement, clarity)
6. Review credit estimate
7. Start batch

The system generates suggestions for all selected collections, which you can review and apply individually or in bulk.

Learn more about content suggestions

Exporting collection data

To export collection analytics:

1. Apply any filters you want
2. Click Export to CSV at the top
3. Choose what to include:

- Collection information - Performance metrics - Tracking status

1. Download the CSV file

Use exports for:

• Reporting to stakeholders
• Analysis in spreadsheets
• Comparing time periods
• Sharing with team members

Collection hierarchy

For platforms supporting nested collections:

Parent collections - Top-level category collections Child collections - Subcategories within parent collections Breadcrumb optimization - Ensure proper hierarchy for SEO Navigation structure - Collections appear in site navigation based on hierarchy

ConvertMate respects and optimizes for your collection structure, considering how collections relate to each other for better SEO.

Best practices

Start with high-traffic collections - These have the most impact on your SEO and conversions, so optimize them first. Focus on high bounce rate collections - These indicate pages that need improvement to keep visitors engaged. Optimize seasonal collections - Before peak season, optimize seasonal collections to maximize traffic. Use descriptive titles - Collection titles should clearly communicate what products are inside. Write compelling descriptions - Help visitors understand what they'll find and why it matters. Target specific keywords - Each collection should target relevant search terms to attract the right audience. Monitor traffic patterns - Collections often have seasonal traffic variations - track and optimize accordingly. Keep collections focused - Collections with too many unrelated products perform worse than focused collections. Update regularly - Refresh collection content quarterly to keep it current and relevant.

Troubleshooting

Collections not appearing

If your collections aren't showing up:

• Verify your e-commerce platform is connected
• Click Refresh collections to sync
• Check that collections are active (not hidden) in your store
• Wait up to 10 minutes after connecting a new platform
• Contact support if collections still don't appear

Analytics data missing

If collections show but have no traffic/bounce rate data:

• Connect Google Analytics 4 for traffic data
• Ensure GA4 tracking is installed on your store
• Wait 48 hours after connecting GA4 for data to populate
• Very new collections may not have data yet
• Check that GA4 is tracking collection pages properly

Optimization not applying

If applied changes don't appear on your store:

• Check that ConvertMate has write permissions to your platform
• Verify the connection is active
• Try manually refreshing the collection in your store admin
• Some platforms cache content - clear your cache
• Contact support if changes consistently fail to apply

Incorrect product counts

If product counts seem wrong:

• Click Refresh collections to resync
• Check product assignments in your store admin
• Verify products are published (not draft)
• Some platforms have automatic collections that update based on rules - these may show dynamic counts

Collection vs category

Different platforms use different terminology:

Shopify - Calls them "Collections" WooCommerce - Calls them "Categories" BigCommerce - Calls them "Categories" Adobe Commerce - Calls them "Categories"

ConvertMate normalizes these as "Collections" in the interface, but they're the same concept - groupings of related products.

What's next

• Creating smart collections with AI
• Managing products
• Bulk content optimization
• Connecting your e-commerce platform
• Setting up SEO workflows

Need help managing your collections? Use the chat widget in the bottom-right corner or email support@convertmate.io.