Using the content strategy wizard

Create comprehensive content strategies with website analysis, topic selection, keyword research, and content calendars

Last updated: Oct 5, 2025

The content strategy wizard is a step-by-step tool that helps you build a complete content marketing strategy. It analyzes your website, suggests relevant topics, researches keywords, and generates a publishing calendar—all customized for your business.

What the wizard creates

When you complete the wizard, you'll have:

Website analysis - Understanding of your current content landscape, gaps, and opportunities. Topic clusters - Organized content themes aligned with your business and audience needs. Keyword research - Search terms your target audience uses, with difficulty and volume data. Topical maps - Visual content hierarchies showing how topics and subtopics connect. Content calendar - Publishing schedule with article titles, keywords, and deadlines.

This gives you a clear roadmap for what content to create and when to publish it.

Starting a new strategy

To launch the wizard:

Go to Content Hub in the main navigation
Click Strategies
Select Create new strategy
The wizard opens at step 1

Start creating a strategy

Step 1: Website analysis

The first step analyzes your website to understand your business, audience, and current content.

What you'll provide:

Website URL (auto-filled if you've connected your platform)
Industry or business category
Target audience description
Primary products or services
Business goals for content

What the analysis discovers:

Current content themes and topics
Content gaps compared to competitors
Keyword opportunities you're missing
Audience intent patterns
Technical SEO considerations

How long it takes: 3-5 minutes depending on site size

After the analysis completes, you'll see a summary of findings and recommended focus areas. Review this before moving to step 2.

Step 2: Topic selection

Based on the website analysis, the wizard suggests content topics that make sense for your business.

What you'll see:

List of suggested topics with relevance scores
Brief descriptions of what each topic covers
Estimated search potential for each topic
How each topic aligns with your business goals

What you can do:

Select topics that interest you
Remove topics that don't fit your strategy
Adjust topic names or descriptions
Add custom topics not suggested by the AI

How many to choose: Most strategies work best with 5-10 core topics. You can always create additional strategies later.

The topics you select become the foundation for your content calendar. Choose topics you're genuinely ready to create content about.

Step 3: Keyword research

For each selected topic, the wizard researches relevant keywords and creates topical maps.

Keyword data includes:

Search volume (monthly searches)
Keyword difficulty (how hard to rank)
Search intent (informational, commercial, navigational)
Related questions people ask
Long-tail variations

Topical maps show:

Main topic at the center
Subtopics branching out
Supporting keywords for each subtopic
How topics relate to each other

What you can do:

Review suggested keywords for each topic
Mark keywords as high priority
Remove irrelevant keywords
Add custom keywords you want to target
Adjust the topical map structure

This step helps you understand what specific content pieces to create within each topic area.

Step 4: Content calendar

The final step generates a publishing calendar with specific article suggestions.

Calendar includes:

Suggested article titles
Target keywords for each article
Recommended publish dates
Priority rankings
Estimated word count

What you can customize:

Move articles to different dates
Adjust publishing frequency
Change article titles
Reassign target keywords
Set your own priorities

Publishing frequency options:

1 article per week
2 articles per week
3 articles per week
Custom schedule

The wizard spreads articles across topics to maintain variety and suggests a logical content progression (foundational content before advanced topics).

Saving and resuming

You can save progress at any step:

Auto-save - The wizard saves your progress automatically as you work. Manual save - Click Save and exit to leave the wizard and return later. Resume later - Your saved strategies appear in Content Hub → Strategies with a "Resume" button.

Saved strategies remain available indefinitely. You can return to any step to make changes.

Using wizard outputs

After completing the wizard:

View your topical maps - Navigate to Content Hub → Topical maps to see interactive visualizations. Access your calendar - Go to Content Hub → Content calendars to view the full publishing schedule. Start creating content - Click any calendar entry to begin writing that article with the Blog Writer agent. Export your strategy - Download keyword lists, topical maps, or calendars as CSV or PDF.

All wizard outputs integrate with other ConvertMate features. For example, you can schedule automated content generation based on your calendar.

Editing completed strategies

To modify a finished strategy:

Go to Content Hub → Strategies
Find the strategy you want to edit
Click Edit strategy
The wizard reopens at step 1
Navigate to any step to make changes
Changes update your topical maps and calendar automatically

Editing a strategy doesn't delete previously generated content. It only updates the strategic planning documents.

Creating multiple strategies

You can create as many strategies as you need:

Separate strategies for:

Different product lines
Multiple target audiences
Various content types (blog vs. social)
Different business goals

Managing multiple strategies:

Each appears in your strategies list
Color-code or tag strategies for organization
View calendars separately or combined
Run strategies in parallel

This is useful for businesses with diverse content needs or agencies managing multiple clients.

Credit costs

Content strategy wizard uses credits for AI analysis:

Website analysis - 100-200 credits depending on site size Topic research - 50 credits per topic selected Keyword research - 100 credits per topic with topical map Calendar generation - 50 credits regardless of calendar size Total for typical strategy: 600-1,000 credits for a complete strategy with 5-8 topics.

The exact cost appears before you start each step. You can pause the wizard if you need to wait for credit renewal.

Best practices

Be specific in step 1 - The more detail you provide about your business and audience, the better the suggestions. Don't rush topic selection - Take time to think through which topics align with your expertise and goals. Review all keyword suggestions - The AI is good but might suggest keywords that don't fit your brand voice. Start with realistic calendar - Don't commit to publishing daily if you can only manage one article per week. Iterate on your strategy - Run the wizard multiple times to explore different approaches before settling on one.

Troubleshooting

Website analysis fails

Verify your website URL is correct and accessible
Check that your site isn't blocking AI crawlers
Try analyzing a specific section instead of the entire site
Reduce the scope if you have a very large site

Topics seem irrelevant

Provide more specific business description in step 1
Add custom topics manually in step 2
Try analyzing with a different focus area
Contact support if results consistently miss the mark

Keyword data missing

Some niche topics have limited keyword data
Try broader topic definitions
Add custom keywords manually
Check that topics are in English (other languages have limited data)

Calendar doesn't match my needs

Adjust the frequency slider in step 4
Manually reorganize articles after generation
Create multiple smaller calendars instead of one large one
Use the calendar as inspiration and customize extensively

What's next