Competitor tracking

Competitor tracking lets you monitor your competitors' online presence, including their content strategy, SEO metrics, traffic estimates, and product catalog. Get actionable insights to stay ahead in your market.

Plan requirements

Free and trial plans: Track 1 competitor Starter plan: Track up to 3 competitors Growth plan: Track up to 10 competitors Business plan: Track up to 25 competitors Enterprise plan: Unlimited competitors View pricing and upgrade

Credit costs

• Adding a competitor: 30 credits
• Auto-detect competitors: 5 credits
• Weekly refresh: 30 credits per active competitor

Competitors are automatically refreshed weekly. If you don't have enough credits, tracking will be paused until credits are available.

How to add a competitor

1. Go to Insights > Competitors in your dashboard
2. Click Add competitor
3. Either enter the competitor's domain manually or use Auto-detect to find competitors in your industry
4. Review the sitemap analysis showing their page count and structure
5. Confirm to add the competitor and start tracking

Competitor detail tabs

When viewing a competitor's profile, you'll see several tabs with different types of intelligence:

Overview tab

A summary of key metrics including total pages, product pages, collections, blog posts, domain authority, and estimated monthly traffic.

SEO & content tab

Detailed content metrics including:

• Total page count from sitemap analysis
• Product and collection page counts
• Blog post count
• Domain authority score
• Sitemap URL link
• Most popular pages with backlink counts and estimated traffic
• Top ranking keywords (when available)
• Content opportunities and gaps

The most popular pages section shows the competitor's highest-authority pages based on backlink analysis. Each page displays:

• Number of backlinks pointing to the page
• Number of referring domains
• Estimated monthly visits based on link authority

Use this data to identify what content performs best for your competitors and find inspiration for your own content strategy.

AI search & traffic tab

Traffic analysis and AI search visibility:

• Estimated monthly visitors
• Traffic trend direction (growing, stable, or declining)
• Traffic source breakdown (organic, paid, social, direct, referral)
• Link to check the competitor's AI search presence using ConvertMate's AI Search Presence checker

Use the Check AI search presence button to see how your competitor appears in AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews.

Products tab

Product intelligence for e-commerce competitors (only shown when product data is available):

• Product catalog size
• Category count
• Price range analysis
• Platform detection (Shopify, WooCommerce, BigCommerce, etc.)
• Top product categories

AI insights tab

AI-generated competitive analysis organized into four sections:

• Key takeaways: Executive summary of the most important competitive insights
• What they do better: Areas where the competitor excels that you can learn from
• Your advantages: Opportunities where you have an edge over the competitor
• Opportunities to explore: Actionable recommendations to improve your competitive position

Managing tracked competitors

Pause tracking

If you want to temporarily stop tracking a competitor without removing their data:

1. Click the Pause button on the competitor row or detail page
2. Weekly refreshes will stop and won't consume credits
3. Click Resume when ready to continue tracking

Manual refresh

To get updated data before the weekly refresh:

1. Click the Refresh button on any active competitor
2. This costs 30 credits and starts a new analysis
3. Updated data will be available within a few minutes
4. You'll receive an email notification when the refresh completes

Remove a competitor

1. Click the Remove button on the competitor row or detail page
2. Confirm the deletion
3. All collected data for that competitor will be permanently deleted

Comparing competitors

When you have 2 or more competitors tracked, use the Compare button to see a side-by-side comparison of key metrics including:

• Total pages and blog posts
• Product and collection pages
• Domain authority
• Estimated traffic

This helps identify where competitors are investing their resources and where you have opportunities to differentiate.

Email notifications

You'll receive email notifications when:

• A new competitor analysis completes
• A weekly refresh completes with updated data
• An analysis encounters an error

Best practices

Start with direct competitors: Focus on businesses selling similar products to similar customers rather than aspirational brands. Review insights weekly: Check the AI-generated insights after each refresh to spot new opportunities. Act on content gaps: Use identified content gaps to inform your content calendar and SEO strategy. Monitor traffic trends: Declining competitor traffic might signal market changes or opportunities. Check AI search presence: Use the AI search checker to understand how competitors appear in AI-powered search results. Combine with SEO audits: Run SEO audits on your own site to compare your technical health against competitors.

Troubleshooting

"Analysis in progress" taking too long

Analysis typically completes within 5-10 minutes. The page auto-refreshes every 10 seconds during analysis. If it takes longer, try refreshing the page manually. If issues persist, contact support.

Inaccurate page counts

Page counts are estimated from sitemap analysis. If a competitor doesn't have a complete sitemap, counts may be lower than actual.

Missing metrics

Some metrics require the competitor's website to be publicly accessible. Private or geo-restricted sites may have incomplete data.

Products tab not showing

The Products tab only appears when the competitor has detectable e-commerce product data. Non-e-commerce competitors won't show this tab.

Credits consumed but no data

If analysis fails after credits are deducted, you'll receive an email notification. Contact support for a credit refund if needed.

Related features

• SEO audits: Analyze your own site's SEO health
• AI search monitoring: Track brand presence in AI search results
• Content strategy: Build a content plan based on competitive insights